Public Information Officer, CourseSmart eTextbook

Practical hands-on introductory text offering critical information to become an effictive Public Information Officer.  The material presents techniques which are adapatble to the National Incident Management System's Joint Information Systems concepts.  The text provides an historical overview of Public Information, and covers a wide variety of media outlets including: Print, Electronic, Broadcast (Radio and Television) and Web-based media. 

Introduction

Acknowledgements

Chapter 1: Introduction to the Public Information Officer

Chapter 2: The Needs of the Media

Chapter 3: The Interview

Chapter 4: Writing Skills for the Public Information Officer

Chapter 5: Critical Incident Stress and the Public Information Officer

Chapter 6: Crisis Communication and the Emergency Public Information

Chapter 7: Speaking to Groups

Chapter 8: Marketing Your Agency

Chapter 9: Case Studies in Public Information

Chapter 10: Legal Issues Facing a Public Information Officer

References

Glossary

Index