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Public Relations Practices, CourseSmart eTextbook, 8th Edition

By Allen Center

Published by Prentice Hall

Published Date: Jan 15, 2013

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Description

For undergraduate and graduate courses in Public Relations.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Table of Contents

1. The Purposes of Public Relations

2. How Public Relations Deals with Problems and Opportunities

3. Employee Relations

4. Community Relations

5. Investor Relations

6. Consumer Relations

7. Media Relations

8. Public Issue Campaigns and Debates

9. Crisis Management

10. Standards, Ethics, and Values 

 

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Public Relations Practices, CourseSmart eTextbook, 8th Edition
Format: Safari Book

$66.99 | ISBN-13: 978-0-13-312817-8