Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.
Table of Contents
Chapter 1: The Purposes of Public Relations
Chapter 2: How Public Relations Deals with Problems and Opportunities
Chapter 3: Employee Relations
Chapter 4: Community Relations
Chapter 5: Investor Relations
Chapter 6: Consumer Relations
Chapter 7: Media Relations
Chapter 8: Public Issue Campaigns and Debates
Chapter 9: Crisis Management
Chapter 10: Standards, Ethics, and Values
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$62.99 | ISBN-13: 978-0-13-605475-7