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Public Relations Practices: Managerial Case Studies and Problems, CourseSmart eTextbook, 7th Edition

By Allen H. Center, Patrick Jackson, Stacey Smith, Frank Stansberry

Published by Prentice Hall

Published Date: Nov 15, 2007

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Description

For undergraduate and graduate courses in Public Relations.

Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Table of Contents

Brief Table of Contents

Chapter 1: The Purposes of Public Relations
Chapter 2: How Public Relations Deals with Problems and Opportunities
Chapter 3: Employee Relations
Chapter 4: Community Relations
Chapter 5: Investor Relations
Chapter 6: Consumer Relations
Chapter 7: Media Relations
Chapter 8: Public Issue Campaigns and Debates
Chapter 9: Crisis Management
Chapter 10: Standards, Ethics, and Values

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Public Relations Practices: Managerial Case Studies and Problems, CourseSmart eTextbook, 7th Edition
Format: Safari Book

$67.20 | ISBN-13: 978-0-13-605475-7