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Race/Gender/Class/Media, 3rd Edition

By Rebecca Ann Lind

Published by Pearson

Published Date: Feb 21, 2012

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Updated in its 3rd edition, Lind’s Race/Gender/Class/Media contains 51 readings that help readers to think critically about issues of race and gender in the media. The readings address a multitude of topics in three major sections–Audience, Content, and Production–and approach the matter of race and gender in the media from rhetorical, social scientific, and critical/cultural perspectives. The author places strong importance to introducing the material in the text and orienting the reader to the content through overviews, context-specific introductions, and descriptions of each reading.

Table of Contents


1. Laying a Foundation for Studying Race, Gender, and the Media.



2. Media Effects.


The Social Psychology of Stereotypes: Implications for Media Audiences, Bradley W. Gorham.

"He was a Black Guy:” How News’s Misrepresentation of Crime Creates Fear of Blacks, Travis L. Dixon.

Media Literacy in Eating Disorder Treatment, Lori Bindig.

Believing Blogs:  Does a Blogger's Gender Influence Credibility?, Cory L. Armstrong & Mindy McAdams.

Video Game Design and Acceptance of Hate Speech in Online Gaming, Ryan Rogers


3. Audience Studies


Women with Physical Disabilities, Body Image, Media, and Self-Conception, Michelle A. Wolf, Melinda Krakow, Rebecca Taff

Negotiating the Mediascape: Asian-American Men and American Mass Media, Helen K. Ho

Man Up: Viewer Responses to Images of Less than Ideal Males in Advertising, Neil Alperstein

How TV Makes Arabs and Muslims Feel About Themselves, Dina Ibrahim, Aymen Abdel Halim

Finding Home in a Song and a Dance: Nation, Culture, Bollywood, Sheena Malhotra

“Why Don’t You Act Your Color?”: Pre-Teen Girls, Identity, and Popular Music, Pamela J. Tracy

Arguing Over Images: Native American Mascots and Race, C. Richard King


4. Produsage


Dreaming in Colour: Fan Fiction as Critical Reception, andre m. carrington

Crank Dat Barack Obama!: Social Media and the 2008 Presidential Election, Travis L. Gosa

How College Students Display Ethnic Identity on Facebook, Sitthivorada Boupha, Ashley D. Grisso, John Morris, Lynne M. Webb, Monica Zakeri

“Walking in the City” in an Age of Mobile Technologies, Robert Mejia

“Becoming Modular: The (Re-)Assembled Queer “Male” Body and Its Digitally-Enabled Sexual Economy, Diego Costa



5. Journalism, Advertising, and Public Relations.


Why Are Some Bullying Victims More Newsworthy Than Others?, Christine McKenna Lok, Lauren Chartier

What’s In A Name?: Framing the Immigration Story, Patti Brown

Framing Feminism, Rebecca Ann Lind, Colleen Salo Aravena

“Outwhiting the Whites”: An Examination of the Persistence of Asian American Model Minority Discourse, Chiung Hwang Chen

The Unchanging Face of the News: A Content Analysis of Online News Sites, Xiaomei Cai, Cynthia M. Lont

Gambling with Identity:  American Indian Self-Representations on Tribal Web Sites.  Susan Dente Ross & David Cuillier

Marketing Authenticity: “Real Indians” as Coming Attractions in Contemporary Hollywood, Becca Gercken

Advertising and Hispanic Culture, John R. Rodriguez

“The More You Subtract the More You Add”: Cutting Girls Down to Size in Advertising, Jean Kilbourne.



6. Film and Entertainment Television.


“People tell me I’m white”: Stephen Colbert and Comic Deconstruction of Colorblindness, Jonathan P. Rossing

Race, Hierarchy, and Hyenaphobia in “The Lion King,”  Naomi Rockler-Gladen.

Bella’s Choice: Deconstructing Ideology and Power in The Twilight Saga, Leslie A. Grinner

Mass Media, Mass Media Indians and American Indians, John Philip Sanchez

It’s Okay That We Back-Stab Each Other: Cultural Myths that Fuel the Battling Female in The Bachelor, Jennifer S. Kramer

Is Daddy’s Little Girl a Bitch or a Princess?: Narratives of Female Identity on My Super Sweet 16, Terri L. Russ

The New Gay Domesticity: Homonormativity in ABC’s Brothers and Sisters, Gust A Yep, Allen Conkle

Fragmented Femininity: Postfeminism, Motherhood and Multiple Personalities on Prime-Time Television, Katherine J. Lehman

Mothers in Media, Stacy Irwin

Wicked Stepmothers Wear Dior: Hollywood's Modern Fairy Tales, Lea M. Popielinski.



7. Music and New Media.


Anti-Gay Speech on the Internet and the Movement to Counteract Cyber-Hate, Cynthia A. Cooper

Mining the Opinion of the Globe, Inas Y. Mahfouz

Community Blogging as Relational and Identity Resolution: Gender, Race and the “PostSecret” Phenomenon, Jody D. Morrison.

Eminem’s Love the Way You Lie and the Normalization of Violence Against Women, Rachel Alicia Griffin, Joshua Daniel Phillips Portrayals of Asian American Women Online by Asian American Women, Thuc Doan Nguyen

Gender and Race as Meaning Systems: Understanding Theoretical, Historical and Institutional Implications of Sexualized Imagery in Rap Music, Kiana Cox

Conflict Diamonds, Globalization and Consumption: An Examination of Kanye West’s Diamonds from Sierra Leone, Michael Adorjan, Athena Elafros

Resident Racist: Embodiment and Game Controller Mechanics, Eric Freedman



8. Producing Media Content


Exploring Gay/Straight Relationships on Local Television News, Mark Saxenmeyer

The “Tom Joyner Morning Show:” Activist Urban Radio in the Age of Consolidation, George L. Daniels & Dwight E. Brooks. 

Reflections on Being a Community Journalist, Natalie Y. Moore

Locating Butch in “Out of Bounds:” Female Football Players, Expressions of Masculinity, and Participatory Cinema, Cynthia Conti.



9. Media/Communication Organizations


POOR Magazine and Civic Engagement Through Community Media, Cindy S. Vincent

Women in Television and Radio News, Robert A. Papper.

Planning to Succeed: Role Models of Women Working in Mediated Message Industries, Donnalyn Pompper



10. Epilogue: Concluding Thoughts, Additional Resources.




Appendix: Alternate Tables of Contents.



Race/Gender/Class/Media, 3rd Edition

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