PACKAGE ISBN-13: 9780133361681

By Reece

Published by FT Press

Published Date: Aug 28, 2012

Components of the Package:

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution
By Monique Reece

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd Edition
By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein