Product Cover Image

Retail Category Management

By Deborah Fowler, Ben Goh

Published by Pearson

Published Date: Jan 11, 2011

Description

Retail Category Management was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it–even those not versed in category management.

Table of Contents

Chapter 1: Introduction

Chapter 2: Retail Evolution and Strategies

Chapter 3: Measurements and Productivity

Chapter 4: Retail Value Chain Management

Chapter 5: Category Management Cycles

Chapter 6: Category Role

Chapter 7: Category Management Strategies

Chapter 8: Category Tactics

Chapter 9: Shopper Insights

Chapter 10: Careers in Category Management

 

 

 

Print

Retail Category Management

This title is currently unavailable on myPearsonStore.