For courses in Category Management or Retail Management.
Category Management for Retail Businesses was created to help undergraduate students majoring in retailing, marketing, or supply chain management understand the nature of the retail process. The text starts off with fundamental concepts, such as an explanation of the original eight-step category, before moving to more complex topics, including the latest models and concepts in the field. A final chapter on careers offers practical insights and examples to help students as they consider their career options. The text is structured so that anyone with a retail background can teach from it–even those not versed in category management.
Table of Contents
Chapter 1: Introduction
Chapter 2: Retail Evolution and Strategies
Chapter 3: Measurements and Productivity
Chapter 4: Retail Value Chain Management
Chapter 5: Category Management Cycles
Chapter 6: Category Role
Chapter 7: Category Management Strategies
Chapter 8: Category Tactics
Chapter 9: Shopper Insights
Chapter 10: Careers in Category Management
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Retail Category Management, CourseSmart eTextbook
Format: Safari Book
$34.99 | ISBN-13: 978-0-13-507431-2