Product Cover Image

Retail Management: A Strategic Approach, 12th Edition

By Barry R Berman, Joel R. Evans

Published by Prentice Hall

Published Date: Jul 10, 2012

Description

The text that helps readers thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

Table of Contents

Part One: An Overview of Strategic Retail Management                                
Chapter 1: An Introduction to Retailing                                    
Chapter 2: Building and Sustaining Relationships in Retailing                          
Chapter 3: Strategic Planning in Retailing                                

Part Two: Situation Analysis    
                                    
Chapter 4: Retail Institutions by Ownership                                
Chapter 5: Retail Institutions by Store-Based Strategy
Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing                

Part Three: Targeting Customers and Gathering Information                        
Chapter 7: Identifying and Understanding Consumers                            
Chapter 8: Information Gathering and Processing in Retailing                        

Part Four: Choosing a Store Location                                    
Chapter 9: Trading-Area Analysis                                    
Chapter 10: Site Selection                                        

Part Five: Managing a Retail Business                                    
Chapter 11: Retail Organization and Human Resource Management                        
Chapter 12: Operations Management: Financial Dimensions                        
Chapter 13: Operations Management: Operational Dimensions                        

Part Six: Merchandise Management and Pricing                                
Chapter 14: Developing Merchandise Plans                                
Chapter 15: Implementing Merchandise
Chapter 16: Financial Merchandise Management                            
Chapter 17: Pricing in Retailing                                    

Part Seven: Communicating with the Customer                                
Chapter 18: Establishing and Maintaining a Retail Image                            
Chapter 19: Promotional Strategy                                    

Part Eight: Putting It All Together                                    
Chapter 20: Integrating and Controlling the Retail Strategy    

These online resources are available at no cost.

Companion Website for Retail Management: A Strategic Approach, 12th Edition

http://wps.prenhall.com/bp_berman_retail_12/

Purchase Info

ISBN-10: 0-13-272082-5

ISBN-13: 978-0-13-272082-3

Format: Book

$240.40 | Free Ground Shipping.

Add to Cart

Digital Choices ?

MyLab & Mastering with Pearson eText is a complete digital substitute for a print value pack at a lower price.

eTextbook ?

With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.

Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.