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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation, Safari

By Ric Merrifield

Published by FT Press

Published Date: Feb 27, 2009

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It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention. You'll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time.

Table of Contents

Introduction  1

Chapter 1        How the “How” Trap Is Trapping You  7

Chapter 2        The Thinking Behind Rethinking  27

Chapter 3        First–Identify the "Whats" That Are Truly Valuable  39

Chapter 4        Second–Know What You Are (and Aren’t) Good At  61

Chapter 5        Third–Make (and Break) Connections  77

Chapter 6        Fourth–Understand What Can (and Can’t) Be Predicted  91

Chapter 7        Fifth–Unravel (and Follow) the Rules  109

Chapter 8        Revolutionary Rethinking at ING DIRECT  117

Chapter 9        Rethinking at Eclipse  133

Chapter 10      Rethinking at Cranium  151

Chapter 11      Morph Again and Again  169

Key Concepts  193

Index  213