It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" trap also takes place at work, people intertwine "how" they do their job with the outcome of "what" they are doing that sometimes obvious decisions are masked, and missed. We know how to focus on process: the how of business. That's why this book shows that we're leaving so much value on the table and that's what this book exposes with vivid examples, while at the same time offering guidance on ways you can take advantage of this new business lens. Business architect Ric Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention. You'll learn to identify the activities most critical to success and those that that are borderline, redundant, or even counterproductive. Along the way, Merrifield presents powerful case studies from companies as diverse as ING DIRECT and Eclipse, Amazon.com and Procter + Gamble: firms that have learned how to cut costs, strengthen innovation, and profit from change all at the same time.
Table of Contents
Chapter 1 How the “How” Trap Is Trapping You 7
Chapter 2 The Thinking Behind Rethinking 27
Chapter 3 First–Identify the "Whats" That Are Truly Valuable 39
Chapter 4 Second–Know What You Are (and Aren’t) Good At 61
Chapter 5 Third–Make (and Break) Connections 77
Chapter 6 Fourth–Understand What Can (and Can’t) Be Predicted 91
Chapter 7 Fifth–Unravel (and Follow) the Rules 109
Chapter 8 Revolutionary Rethinking at ING DIRECT 117
Chapter 9 Rethinking at Eclipse 133
Chapter 10 Rethinking at Cranium 151
Chapter 11 Morph Again and Again 169
Key Concepts 193
Format: Safari PTG
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