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Selling For Entrepreneurs CourseSmart eTextbook

By Kathryn Lennon

Published by FT Press

Published Date: Jul 25, 2013

Description

Selling for Entrepreneurs shows you how to:

  • Get inside the mind of your customer
  • Master the entire sales process
  • Build confidence and focus to boost and win sales
  • Meet your customers' most pressing needs
  • Influence with secret sales techniques

Part of the For Entrepreneurs series, each book will guide you through all phases of starting and running a business, with practical advice every step of the way. Whether you are just getting started or want to grow your business, whether you want to be a skilled marketer or sales person, or just want to get your finances under control, there is a For Entrepreneurs book just for you.

  • No jargon, no theory – just practical advice you can implement today
  • Written by expert entrepreneurs for entrepreneurs
  • Full online support – templates, blogs, videos and much more
  • Tips, tricks and examples to keep you way ahead of the competition

Table of Contents

...for Entrepreneurs

About the author

Acknowledgements

Introduction

 

PART ONE: THE FOUNDATIONS OF SELLING

1: How and why people buy

2 : The Psychology of Selling

3: What are you Selling?

 

PART TWO: THE SALES PROCES

4: Prospecting for Opportunities

5: Pitching your Business

6: Overcoming Objections

7:  Managing your Sales

8: Closing Techniques

9: Indirect Selling

 

PART THREE: THE SECRETS OF SELLING

10: AIDA

11: Influencing People and Hypnotic Sales

12: The Sales Process

Index

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Selling For Entrepreneurs CourseSmart eTextbook
Format: Safari Book

$14.99 | ISBN-13: 978-1-292-00825-7