Components of the Package:
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
By Jagmohan Raju, Z. John Zhang
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd Edition
By Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
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