PACKAGE ISBN-13: 9780133368147

Published by FT Press

Published Date: Sep 4, 2012

Components of the Package:

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
By Jagmohan Raju, Z. John Zhang

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd Edition
By Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

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SMART PRICING: HOW & MARKETING METRICS PKG

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