Description
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:
- Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten.
- How to use data to drive profit and growth.
- How to do more with less, and maximize the value each team member brings to the table.
- How to use new technology to develop highly productive, innovative "Remote Teams".
Table of Contents
Acknowledgments ix
Photo Acknowledgments x
Introduction to this Edition xi
Preface—Why retailing? xiii
Part one: You
Starting at the beginning.
Chapter 1: What do you want for yourself? 3
Chapter 2: Rising above the crowd 9
Chapter 3: Keeping it simple 11
Chapter 4: Rolling those snowballs 15
Part two: Team
Make us happy and we will make you money.
Chapter 5: What’s the Big Idea? 25
Chapter 6: How to build great teams 35
Chapter 7: How to get people out of bed 61
Chapter 8: All we need is a little better every time 75
Part three: Customer
Make me happy and I will give you my money.
Chapter 9: We love shopping here! 91
Chapter 10: Price and value 113
Chapter 11: Promote or die 123
Chapter 12: Marketing for real people 135
Part four: Store
Make it brilliant and they will spend.
Chapter 13: Discovery! 151
Chapter 14: The great big theater of shop 167
Chapter 15: Detail, detail, detail—the store environment 179
Chapter 16: And finally...how we got here 187
Epilogue—And we’re done? 207
Appendix I: Your job and Smart Retail 209
Appendix II: Take-action time 212
Appendix III: Street time 214
Appendix IV: Books for retailers 217
Index 219
Photo Acknowledgments x
Introduction to this Edition xi
Preface—Why retailing? xiii
Part one: You
Starting at the beginning.
Chapter 1: What do you want for yourself? 3
Chapter 2: Rising above the crowd 9
Chapter 3: Keeping it simple 11
Chapter 4: Rolling those snowballs 15
Part two: Team
Make us happy and we will make you money.
Chapter 5: What’s the Big Idea? 25
Chapter 6: How to build great teams 35
Chapter 7: How to get people out of bed 61
Chapter 8: All we need is a little better every time 75
Part three: Customer
Make me happy and I will give you my money.
Chapter 9: We love shopping here! 91
Chapter 10: Price and value 113
Chapter 11: Promote or die 123
Chapter 12: Marketing for real people 135
Part four: Store
Make it brilliant and they will spend.
Chapter 13: Discovery! 151
Chapter 14: The great big theater of shop 167
Chapter 15: Detail, detail, detail—the store environment 179
Chapter 16: And finally...how we got here 187
Epilogue—And we’re done? 207
Appendix I: Your job and Smart Retail 209
Appendix II: Take-action time 212
Appendix III: Street time 214
Appendix IV: Books for retailers 217
Index 219
Purchase Info 
With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.
Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World, CourseSmart eTextbook
Format: Electronic Book
$12.99 | ISBN-13: 978-0-13-306626-5
