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Social Media Marketing, CourseSmart eTextbook

By Tracy Tuten, Michael R. Solomon

Published by Prentice Hall

Published Date: Jan 11, 2012

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Description

The social media content that students—and their future employers—need to have.

Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer’s toolbox.

Table of Contents

Section I: Foundations of Social Media Marketing

Chapter1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities

Section II:  The Four Zones of Social Media

Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce

Section III: Measuring Users and Social Media Campaigns

Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics

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Social Media Marketing, CourseSmart eTextbook
Format: Safari Book

$45.99 | ISBN-13: 978-0-13-255181-6