The social media content that students—and their future employers—need to have.
Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer’s toolbox.
Table of Contents
Chapter1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities
Section II: The Four Zones of Social Media
Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce
Section III: Measuring Users and Social Media Campaigns
Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics
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Social Media Marketing, CourseSmart eTextbook
Format: Electronic Book
$42.99 | ISBN-13: 978-0-13-255181-6