Table of Contents
Section 1. Creating Your Social Strategy
1. Get Company Buy-In
2. Create Your Plan
3. Create Your Community
4. Expand Your Audience
5. Choose the Right Virtual and Social Platform
Section 2. Pre-Show Activities
6. Know Your Champions
7. Find Your Customers
8. Link Social to Traditional
Section 3. At Show Activities
9. Drive Traffic to Your Booth
10. Livestream Your Message
11. Be THE source for Content
12. Create Engaging Video Interviews
13. Capture the Bloggers Attention
14. Unleash the Power of Mobile Polling
15. Tune in and Listen
16. Expand and Enhance the Community
Section 4. Post Show Activities
17. Organize Your Results
18. Repurpose Your Content
19. Create an Editorial Calendar
20. Recruit an Internal and External Team
Section 5. Sponsorships
21. Create Show Promotions
22. Jump Start Early Registration
23. Create an Event within an Event
24. Utilize Location Technology
25. Provide Information through Mobile Apps
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