PACKAGE ISBN-13: 9780133380750

Published by Prentice Hall

Published Date: Jan 16, 2013

Components of the Package:

Best Practice Cases in Branding for Strategic Brand Management, 3rd Edition
By Kevin Lane Keller

Strategic Brand Management, 4th Edition
By Kevin Lane Keller

Purchase Info

ISBN-10: 0-13-338075-0

ISBN-13: 978-0-13-338075-0

Format: ValuePack

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