PACKAGE ISBN-13: 9780133380750

Published by Pearson

Published Date: Jan 16, 2013

Components of the Package:

Best Practice Cases in Branding for Strategic Brand Management, 3rd Edition
By Kevin Lane Keller

Strategic Brand Management, 4th Edition
By Kevin Lane Keller

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STRATEGIC BRAND MANAGEMET& BEST PRACT CASES, 4th Edition

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