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Strategic Management: A Competitive Advantage Approach, Concepts, CourseSmart eTextbook, 14th Edition

By Fred R. David

Published by Prentice Hall

Published Date: Jan 6, 2012

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Description

For undergraduate and graduate courses in strategy.

 

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

 

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter.

 

Combine this textbook with MyManagementLab! See the hands in the air, hear the roar of discussion—be a Rock Star in the classroom. MyManagementLab makes it easier for you to be a rock star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit MyManagementLab.com for more information.

Table of Contents

Part 1: Overview of Strategic Management 

Chapter 1: The Nature of Strategic Management 

The Cohesion Case: The Walt Disney Company – 2011 

Part 2: Strategy Formulation 

Chapter 2: The Business Vision and Mission 

Chapter 3: The External Assessment 

Chapter 4: The Internal Assessment 

Chapter 5: Strategies in Action 

Chapter 6: Strategy Analysis and Choice 

Part 3: Strategy Implementation 

Chapter 7: Implementing Strategies: Management and Operations Issues 

Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues 

Part 4: Strategy Evaluation 

Chapter 9: Strategy Review, Evaluation, and Control 

Part 5: Key Strategic-Management Topics 

Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability 

Chapter 11: Global/International Issues 

Part 6: Strategic-Management Case Analysis

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Strategic Management: A Competitive Advantage Approach, Concepts, CourseSmart eTextbook, 14th Edition
Format: Safari Book

$68.99 | ISBN-13: 978-0-13-267138-5