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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, CourseSmart eTextbook, 15th Edition

By Fred R. David, Forest R. David

Published by Prentice Hall

Published Date: Jan 27, 2014

Description

For undergraduate and graduate courses in strategy.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

 

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

 

MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

 

 

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

 

  • Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab.
  • Guide Student’s Learning: Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts.
  • Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis.  

Table of Contents

I. Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: PEPSICO, INC. — 2013

 

II. Strategy Formulation

2. The Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

 

III. Strategy Implementation

7. Implementing Strategies: Management and Operations Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

 

IV. Strategy Evaluation

9. Strategy Review, Evaluation, and Control

 

V. Key Strategic-Management Topics

10. Business Ethics/Social Responsibility/Environmental Sustainability

11. Global/International Issues

 

VI. Strategic-Management Case Analysis

How to Prepare and Present a Case Analysis

Name Index

Subject Index

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, CourseSmart eTextbook, 15th Edition
Format: Safari Book

$104.99 | ISBN-13: 978-0-13-344486-5