Product Cover Image

Strategic Management: A Competitive Advantage Approach, Concepts & Cases Plus 2014 MyManagementLab with Pearson eText -- Access Card Package, 15th Edition

By Fred R. David, Forest R. David

Published by Prentice Hall

Published Date: Apr 14, 2014

Description

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

--

For undergraduate and graduate courses in strategy.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

 

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

 

MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.

 

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

 

  • Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab.
  • Guide Student’s Learning: Proven pedagogy, exercise sets, and end—of-chapter material are all geared towards ensuring students grasp the concepts.
  • Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis. 


This package contains:


0133444791 / 9780133444797 Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 15e

0133451836 / 9780133451832 NEW MyManagementLab with Pearson eText Access Card plus Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 15e

Table of Contents

I. Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: PEPSICO, INC. — 2013

 

II. Strategy Formulation

2. The Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

 

III. Strategy Implementation

7. Implementing Strategies: Management and Operations Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

 

IV. Strategy Evaluation

9. Strategy Review, Evaluation, and Control

 

V. Key Strategic-Management Topics

10. Business Ethics/Social Responsibility/Environmental Sustainability

11. Global/International Issues

 

VI. Strategic-Management Case Analysis

How to Prepare and Present a Case Analysis

Name Index

Subject Index

Purchase Info

ISBN-10: 0-13-376876-7

ISBN-13: 978-0-13-376876-3

Format: Book

$250.87

We're temporarily out of stock, but order now and we'll send it to you later.

Back Order

Digital Choices

MyLab & Mastering ?

MyLab & Mastering products deliver customizable content and highly personalized study paths, responsive learning tools, and real-time evaluation and diagnostics. MyLab & Mastering products help move students toward the moment that matters most—the moment of true understanding and learning.

eTextbook ?

With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.

Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.

Print Choices

Loose Leaf Version ?

Books a la Carte are less-expensive, loose-leaf versions of the same textbook.