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Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyLab Management with Pearson eText -- Access Card Package, 16th Edition

By Fred R. David, Forest R. David

Published by Pearson

Published Date: Jan 6, 2016

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Description

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

 

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For courses in strategy.

This package includes MyManagementLab®.

 

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

 

Personalize Learning with MyManagementLab

MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

 

0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134153790 / 9780134153797 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases
  • 0134167848 / 9780134167848 Strategic Management: A Competitive Advantage Approach, Concepts and Cases

 

Table of Contents

PART 1: Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY) 

 

PART 2: Strategy Formulation

2. The Business Vision and Mission 

3. The External Assessment 

4. The Internal Assessment 

5. Strategies in Action 

6. Strategy Analysis and Choice 

 

PART 3: Strategy Implementation

7. Implementing Strategies: Management, Operations, and Human Resources Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

 

PART 4: Strategy Evaluation

9. Strategy Review, Evaluation, and Control 

 

PART 5: Key Strategic-Management Topics 

10. Business Ethics, Social Responsibility, and Environmental Sustainability 

11. Global and International Issues 

 

PART 6: Strategic-Management Case Analysis 

How to Prepare and Present a Case Analysis