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Strategic Management: A Competitive Advantage Approach, Concepts [RENTAL EDITION], 17th Edition

By Fred R. David, Forest R. David, Meredith E. David

Published by Pearson

Published Date: Jan 2, 2019

Description

For undergraduate and graduate courses in strategic management.

This ISBN is for the bound textbook, which students can rent through their bookstore.

 

A practical, skills-oriented approach to strategic management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

 

This title is also available digitally as a standalone Pearson eText, or via MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.  

Table of Contents

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

1. The Nature of Strategic Management

The Cohesion Case: Coca-Cola Company, 2018

 

PART 2: STRATEGY FORMULATION

2. Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

 

PART 3: STRATEGY IMPLEMENTATION

7. Implementing Strategies: Management and Marketing Issues

8. Implementing Strategies: Finance and Accounting Issues

 

PART 4: STRATEGY EVALUATION AND GOVERNANCE

9. Strategy Evaluation and Governance

 

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

10. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility

11. Global and International Issues

 

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

How to Prepare and Present a Case Analysis