Strategic Management and Competitive Advantage: Concepts and Cases Plus MyLab Management with Pearson eText -- Access Card Package, 6th Edition

By Jay B. Barney, William S. Hesterly

Published by Pearson

Published Date: Mar 15, 2018

Description

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

 

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For courses in strategy and strategic management.

This package includes MyLab Management.

 

Core strategic management concepts without the excess

Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, to adapt the text to the students’ particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.


Personalize learning with MyLab Management 

By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 


0134890507 / 9780134890500 Strategic Management and Competitive Advantage: Concepts and Cases Plus MyLab Management with Pearson eText -- Access Card Package, 6/e


Package consists of:

  • 0134741145 / 9780134741147 Strategic Management and Competitive Advantage: Concepts and Cases
  • 0134744497 / 9780134744490 MyLab Management with Pearson eText -- Access Card -- for Strategic Management and Competitive Advantage: Concepts and Cases


Table of Contents

PART I: THE TOOLS OF STRATEGIC ANALYSIS

1. What is Strategy and the Strategic Management Process? 

2. Evaluating a Firm’s External Environment 

3. Evaluating a Firm’s Internal Capabilities 


END-OF-PART I: CASES PC 1–1


PART II: BUSINESS-LEVEL STRATEGIES

4. Cost Leadership 

5. Product Differentiation 

6. Flexibility and Real Options 

7. Collusion 


END-OF-PART II: CASES PC 2–1


PART III: CORPORATE STRATEGIES

8. Vertical Integration 

9. Corporate Diversification 

10. Organizing to Implement Corporate Diversification 

11. Strategic Alliances 

12. Mergers and Acquisitions 


END-OF-PART III:  PC 3–1

Appendix: Analyzing Cases and Preparing for Class Discussions