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For courses in strategy and strategic management.
This package includes MyLab Management.
Core strategic management concepts without the excess
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, to adapt the text to the students’ particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
Personalize learning with MyLab Management
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0134890507 / 9780134890500 Strategic Management and Competitive Advantage: Concepts and Cases Plus MyLab Management with Pearson eText -- Access Card Package, 6/e
Package consists of:
- 0134741145 / 9780134741147 Strategic Management and Competitive Advantage: Concepts and Cases
- 0134744497 / 9780134744490 MyLab Management with Pearson eText -- Access Card -- for Strategic Management and Competitive Advantage: Concepts and Cases
Table of Contents
PART I: THE TOOLS OF STRATEGIC ANALYSIS
1. What is Strategy and the Strategic Management Process?
2. Evaluating a Firm’s External Environment
3. Evaluating a Firm’s Internal Capabilities
END-OF-PART I: CASES PC 1–1
PART II: BUSINESS-LEVEL STRATEGIES
4. Cost Leadership
5. Product Differentiation
6. Flexibility and Real Options
END-OF-PART II: CASES PC 2–1
PART III: CORPORATE STRATEGIES
8. Vertical Integration
9. Corporate Diversification
10. Organizing to Implement Corporate Diversification
11. Strategic Alliances
12. Mergers and Acquisitions
END-OF-PART III: PC 3–1
Appendix: Analyzing Cases and Preparing for Class Discussions
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