For undergraduate and graduate courses in Strategic Management.
Current theories and practice in an interesting, engaging, and easy-to-read format.
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
Table of Contents
Chapter 1: Introducing the Concepts
Chapter 2: The Context of Managing Strategically
Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis
Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis
Chapter 5: Functional and Competitive Strategies
Chapter 6: Corporate Strategies
Chapter 7: International Strategies
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Strategic Management in Action, CourseSmart eTextbook, 6th Edition
Format: Electronic Book
$56.99 | ISBN-13: 978-0-13-262068-0