PACKAGE ISBN-13: 9780132791434

By Todd Mooradian, Kurt Matzler

Published by Prentice Hall

Published Date: Feb 21, 2011

Components of the Package:

Strategic Marketing
By Todd Mooradian, Kurt Matzler, Larry Ring

Marketing Plan Handbook, The and Marketing PlanPro Premier Package, 4th Edition
By Marian Burk Wood

Purchase Info

ISBN-10: 0-13-279143-9

ISBN-13: 978-0-13-279143-4

Format: ValuePack

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