PACKAGE ISBN-13: 9780132791434

By Todd Mooradian, Kurt Matzler

Published by Pearson

Published Date: Feb 21, 2011

Components of the Package:

Strategic Marketing
By Todd Mooradian, Kurt Matzler, Larry Ring

Marketing Plan Handbook, The and Marketing PlanPro Premier Package, 4th Edition
By Marian Burk Wood

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STRATEGIC MARKETG& MARKTG PLAN HBK&PRO PREM

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