Table of Contents
Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis and Market Targeting
Chapter 5: Product and Service Strategy and Management
Chapter 6: Integrated Marketing Communications Strategy and Management
Chapter 7: Marketing Channel Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis and Market Targeting
Chapter 5: Product and Service Strategy and Management
Chapter 6: Integrated Marketing Communications Strategy and Management
Chapter 7: Marketing Channel Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy
Purchase Info
ISBN-10: 0-13-610706-0
ISBN-13: 978-0-13-610706-4
Format: Cloth
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We recommend Strategic Marketing Problems, 13th Edition as a replacement.
