Table of Contents
1. What's in a Word.
What's in a Buzzword?
"Eenie, Meenie, Minie, Mo..."
What Is Strategy?
Five Ps for Strategy.
Beware of Strategy.
Are Strategies Real Things?
2. Swoted by Strategy.
The Other Tower of Babel.
Strategy as a "Little Black Dress".
The CEO as Strategist.
The Manager as Orchestra.
The Tortoise and the Hare: A Fable for Senior Executives.
3. Strategy Carefully.
The Revolution in Strategic Planning.
Jack Welch on Planning.
The Seven Deadly Sins of Planning.
Planning in Case.
Plans in Case You Are Stuck.
How to Plan a Strategy.
Speech at the Second Plenary Session of the Eighth Central Committee of the Communist Party of China (November 15, 1956).
Planning and Flexibility.
Management and Magic.
4. Figuring Strategy.
Positioning the Derriere: Tooilet Nirvana.
The Soft Underbelly of Hard Data.
The Glory of Numbers.
Reversing the Images of BCG's Growth/Share Matrix.
5. A Vision of Strategy.
To See or Not to See.
Strategic Thinking as "Seeing".
Seeing a Symphony.
The Problem with Problems.
"Marketing Myopia" Myopia.
Recognizing the CEO as Artist.
Reflections of an Entrepreneur.
Entrepreneurship and Planning.
What My Mother Taught Me About Strategy.
6. Inside the Strategist's Head.
Biases and Limitations of Judgment: Humans.
Biases and Limitations of Judgment: Animals.
Everything I Need to Know About Strategy I Learned at the National Zoo.
The Man VS. the Machine.
Think Like a Grandmaster.
The Emperor's New Suit.
Management Expert Gary Hamel Talks with Enron's Ken Lay About What It's Like to Launch a New Strategy in the Real World.
7. Strategy a Step at a Time.
Good Managers Don't Make Policy Decisions.
Backing into a Brilliant Strategy: Reports on Honda.
Ruminations on Honda.
Bees and Flies Making Strategy.
Growing Strategies: Two Ways.
Strategies That Learn.
Strategy Up and Down.
Strategy Is Destiny.
Talk the Walk.
How to Fight the Strategic Wars.
Looking a Few Steps Back.
The Calf Path.
8. Strategy with the Gloves Off and the Halo On.
Chess in the Real World.
Bees in the Real World.
Laws of Power.
Planning as Public Relations.
Brinkmanship in Business.
Strategy and the Art of Seduction.
Strategy Is Culture Is Strategy.
Five Easy Steps to Destroying a Rich Culture (Any One Will Do).
How Destructive Cultures Develop.
9. Final Food for Thought.
Be Your Body's Boss.
Recipes for cooking Strategy.