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Technology Strategy for Managers and Entrepreneurs

By Scott A. Shane

Published by Pearson

Published Date: Apr 3, 2008

Table of Contents

Chapter 1:    Introduction
Section A:     Understanding Technological Change
Chapter 2:    Technology Evolution
Chapter 3:    Technology Adoption and Diffusion    
Chapter 4:    Sources of Innovation
Section B:     Coming up with Innovations
Chapter 5:    Selecting Innovation Projects
Chapter 6:    Customer Needs
Chapter 7:    New Product Development
Section C:     Benefiting from Innovation
Chapter 8:    Patents
Chapter 9:    Trade Secrets, Trademarks, and Copyrights

Chapter 10:  Capturing Value from Innovation
Chapter 11:  Competitive Advantage in High Tech Industries
Chapter 12:  Technical Standards
Chapter 13:  Strategy in Networked Industries
Section D:     Formulating Technology Strategy
Chapter 14:  Collaboration Strategies
Chapter 15:  Strategic Human Resource Management of Technical Professionals
Chapter 16:  Organization Structure for Technology Strategy

This title is also sold in the various packages listed below. Before purchasing one of these packages, speak with your professor about which one will help you be successful in your course.

Package ISBN-13: 9780135040041

Includes this title packaged with:

  • Interpretive Simulations Access Code Card Group A
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