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Total Global Strategy, CourseSmart eTextbook, 3rd Edition

By George S. Yip, G. Tomas M. Hult

Published by Prentice Hall

Published Date: Sep 12, 2012

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For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.

Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.

Table of Contents

Chapter 1: Understanding Global Strategy

Chapter 2: Diagnosing Industry Globalization Potential

Chapter 3: Building Global Market Participation

Chapter 4: Designing Global Products and Services

Chapter 5: Locating Global Activities

Chapter 6: Creating Global Marketing

Chapter 7: Making Global Competitive Moves

Chapter 8: Building the Global Organization

Chapter 9: Regional Strategy

Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus

Chapter 11: Conducting a Global Strategy Analysis


Appendix: Worksheets for Evaluating Core Strategy


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Total Global Strategy, CourseSmart eTextbook, 3rd Edition
Format: Safari Book

$42.99 | ISBN-13: 978-0-13-608985-8