Description
For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.
Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.
Table of Contents
Chapter 2: Diagnosing Industry Globalization Potential
Chapter 3: Building Global Market Participation
Chapter 4: Designing Global Products and Services
Chapter 5: Locating Global Activities
Chapter 6: Creating Global Marketing
Chapter 7: Making Global Competitive Moves
Chapter 8: Building the Global Organization
Chapter 9: Regional Strategy
Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus
Chapter 11: Conducting a Global Strategy Analysis
Appendix: Worksheets for Evaluating Core Strategy
Purchase Info 
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Total Global Strategy, CourseSmart eTextbook, 3rd Edition
Format: Electronic Book
$34.99 | ISBN-13: 978-0-13-608985-8
