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Tourism: The Business of Travel, CourseSmart eTextbook, 4th Edition

By Roy A. Cook, Laura J. Yale, Joseph J. Marqua

Published by Prentice Hall

Published Date: Mar 3, 2009

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For courses in Tourism and/or Hospitality.


Written in a conversational style, this book views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.


Table of Contents

Table of Contents


part i: The Traveling Public and Tourism Promoters

1.      Introducing the World’s Largest Industry, Tourism

2.      Marketing to the Traveling Public

3.      Delivering Quality Tourism Services

4.      Bringing Travelers and Tourism Service Suppliers Together

5.      Capturing Technologies’ Competitive Advantages


Integrative Cases


part ii: Tourism Service Suppliers

6.      Transportation

7.      Accommodations

8.      Food and Beverage

9.      Attractions and Entertainment

10.  Destinations


Integrative Cases


Part iii: The Service and Hospitality Environment

11.  Economic and Political Impacts of Tourism

12.  Environmental and Social/Cultural Impacts of Tourism

13.  Sustaining Tourism’s Benefits

14.  Exploring the Future of Tourism


Integrative Cases


Appendix A: Geography: Your Window to the World

Appendix B: Tourism Research

Appendix C: Choosing a Career and Finding a Job


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Tourism: The Business of Travel, CourseSmart eTextbook, 4th Edition
Format: Safari Book

$62.99 | ISBN-13: 978-0-13-504564-0