For introductory courses in Travel and Tourism.
Written for a diverse audience, this book explores travel and tourism comprehensively—examining the travel sectors, promotional strategies, economic influences and business principles that govern the industry. Drawing on the experience of the lead author (a former chief economist at Trans World Airlines), it discusses a broad range of introductory topics, the economic fundamentals of each travel sector and basic tools necessary for effective decision-making. Additional contributors provide chapters on destination marketing, sustainable tourism, revenue management and technology. Filled with case studies, industry profiles, and over 200 illustrations, it shows readers the places and principles that comprise the travel and tourism industry today.
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Table of Contents
Table of Contents
PART ONE: THE INTRODUCTORY COURSE
Section One: Getting Acquainted with Travel & Tourism
1. Dimensions of Travel and Tourism
2. An Economic Overview of Travel & Tourism
3. The Psychology of Travel
4. Sustainable Tourism Development
Section Two: The Sectors
5. The Airline Industry
6. The Rail, Motorcoach and Rental Car Industries
7. The Cruiseline Industry
8. Amusement Parks and Other Major Attractions
9. The Gaming Industry
11. The Food Service Industry
12. Conventions and Meetings
PART TWO: ADVANCED MATERIAL
Section Three: Defining, Promoting and Selling the Product
13. Travel Agents and Tour Operators
14. Distribution Channels
15. Destinations: A Psychographic and Sociological Perspective
Section Four: Conservation and Intervention
16. Ecotourism: Tourism’s Green Adventure
17. Government, Politics and Tourism
Section Five: Management Tools
18. Revenue Management: The Art & Science of Maximizing Revenue
19. Measuring the Economic Impact
Section Six: What’s Next for the Industry?
21. The Future
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Travel and Tourism: An Industry Primer, CourseSmart eTextbook
Format: Safari Book
$50.99 | ISBN-13: 978-0-13-500592-7