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Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365

By Bo Begole

Published by FT Press

Published Date: Feb 28, 2011


This is the eBook version of the printed book.

Ubiquitous Computing (“UbiComp”) is the next game-changing technology. In Ubiquitous Business, PARC UbiComp pioneer Bo Begole shows you how to successfully incorporate it into your products, services, processes, and strategies. Begole introduces UbiComp’s component technologies, thoroughly illuminates its potential impact, and demonstrates how to achieve real competitive advantage with it.

Table of Contents

About the Author     xi

Chapter 1    Introduction: Reading the Waves     1

Section I: Background and Capabilities of Ubiquitous Computing

Chapter 2    Profound Technologies     7

Chapter 3    Harmless if Used as Directed     31

Chapter 4    Still Stupid after All These Years     53

Chapter 5    Missing Ingredients     83

Section II: Business Opportunities

Chapter 6    Making Choices     101

Chapter 7    The Soft Sell: Personalized Marketing     111

Chapter 8    Breaking Out of the Supply Chain Gang     137

Chapter 9    Discontinuous Connections     173

Chapter 10  Coordination     187

Chapter 11  Clear Sailing     201

Chapter 12  Ubiquitous Business     229

Appendix     Further Reading     241

Index     243

Purchase Info

ISBN-10: 0-13-265630-2

ISBN-13: 978-0-13-265630-6

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