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Ubiquitous Computing for Business: Find New Markets, Create Better Businesses, and Reach Customers Around the World 24-7-365

By Bo Begole

Published by FT Press

Published Date: Feb 28, 2011


Following in the footsteps of the web, Web 2.0, and the iPod, Ubiquitous Computing ("UbiComp") is the next game-changing technology. Leading expert Bo Begole, the director of PARC’s UbiComp Center, shows executives, technology managers, and entrepreneurs how to successfully incorporate UbiComp into their own products, services, and strategies. Begole introduces the technologies of UbiComp, shows how they fit together, and identifies the challenges and opportunities they present. Next, he answers the key questions decision-makers and strategists ask most often about UbiComp, including:

  • What is it, why does it matter, and how will it impact my business?
  • What industries will be most affected first?
  • Which parts of my organization will UbiComp change most?
  • What UbiComp solutions should we consider for our internal business processes?
  • How should I position my company for these transformations?
  • What barriers must we overcome and which barriers can we erect for our competitors? What should I build, partner, or buy?
  • What barriers does my company need to overcome to adopt a UbiComp-based business?

Table of Contents

About the Author     xi

Chapter 1    Introduction: Reading the Waves     1

Section I: Background and Capabilities of Ubiquitous Computing

Chapter 2    Profound Technologies     7

Chapter 3    Harmless if Used as Directed     31

Chapter 4    Still Stupid after All These Years     53

Chapter 5    Missing Ingredients     83

Section II: Business Opportunities

Chapter 6    Making Choices     101

Chapter 7    The Soft Sell: Personalized Marketing     111

Chapter 8    Breaking Out of the Supply Chain Gang     137

Chapter 9    Discontinuous Connections     173

Chapter 10  Coordination     187

Chapter 11  Clear Sailing     201

Chapter 12  Ubiquitous Business     229

Appendix     Further Reading     241

Index     243