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Understanding the Music Business., CourseSmart eTextbook

By Richard Weissman

Published by Pearson

Published Date: Nov 10, 2009

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Description

Understanding the Music Business offers students a current overview of the music business. Going beyond what most music business texts offer, Weissman delivers a contemporary approach that addresses the unanswered questions for today’s music students, such as, “Is it really possible to make a living as musician?”

 

Understanding the Music Business covers the basics in the first part of the text. This first section deals with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television, unions, the internet and new technology, and regional and international music markets. However, it is the second half of the text that breaks new ground by covering the career paths of new artists in the industry, the development and need for entrepreneurial skills, and the ways that individuals forge careers in the industry.

Table of Contents

INTRODUCTION

 

Part I   The Music Business and Its Components

 

1          THE RECORD INDUSTRY; A HISTORY AND GENERAL INTRODUCTION

            A Brief History of Recording

            How Major and Independent Labels Are Organized: Business and Creative Functions

            Terms to Know

            For Class Discussion

 

2          RECORD DISTRIBUTION AND PROMOTION

            Record Distribution

            Digital Distribution

            Record Promotion

            Payola and Other Illegal Promotions

            Terms to Know

            For Class Discussion

 

3          Record Deals

            How Artists Get Record Deals

            Recording Contracts

            Why Few Artists Earn Royalties from Records

            Financing Your Own Record

            Piracy, Bootlegging, and File Sharing

 

4          INTERMEDIARIES: BOOKING AGENTS, PERSONAL MANAGERS, AND BUSINESS MANAGERS

            Booking Agents

            Self Booking

            The College Market and Block Booking

            Double Contracts

            Band Franchises

            Personal Managers

            When Does An Act Need a Manager?

            What Does A Manager Want in an Artist?

            Pitfalls to Avoid

            Finding A Manager      

            Business Managers

            Terms to Know

            For Class Discussion

 

5          TALENT UNIONS

            The American Federation of Musicians (AFM)

            AFTRA and SAG

            Other Talent Unions

            The Outlook for Talent Unions

            Terms to Know

            For Class Discussion

 

6          COPYRIGHT AND PERFORMANCE RIGHTS

            Copyright

            Infringement

            Performance Rights Organizations: ASCAP, BMI, and SESAC

            Publishing and the Songwriter

            Music Publishers

            Terms to Know

            For Class Discussion

 

7          MUSIC PUBLISHING

            Publishing Rights

            Mechanicals

            Printed Music

            Print Publishers

            Synchronization Rights

            Grand Rights

            The Outlook for Music Publishing

            Terms to Know

            For Class Discussion

 

8          REGIONAL MUSIC MARKETS   

            The Rise and Fall of Regional Scenes

            Little Labels that Could:  The Memphis Story

            “Rhythm is Gonna Get You”: The Miami Sound Machine

            Rap-a-Lot: Atlanta

            Alternative Scenes

            Specialized Scenes

            Studio Dispersion and Regional Scenes

            Terms to Know

            For Class Discussion        

       

9          SPECIALIZED MUSICAL STYLES

            Classical Music

            Jazz

            Contemporary Christian Music

            Latin Music

            World Music

            Hip-Hop Music

            Children’s Music

            Bluegrass, Folk, and Related Music

            Other Musical Genres

            Terms to Know

            For Class Discussion       

        

10        THE INTERNATIONAL MUSIC MARKETS 

            Similarities and Differences in International Music Markets

            Role of Government

            Unions

            Legal Concerns

            Immigration

            Piracy in Emerging Markets

            Touring

            Cultural Matters

            Terms to Know

            For Class Discussion          

       

Part II  CAREERS AND ENTREPRENEURSHIP

 

11        MUSIC BUSINESS EDUCATION AND ENTREPRENEURSHIP

            College Music Programs

            What Students Should Look for in a Music Program

            Music Business Education in the 21st Century

            Developing Entrepreneurial Skills

            Establishing A Business: An Introduction

            Taxes, Investments, and Savings

            Long Term Careers

            Terms to Know

            For Class Discussion   

            

12        SONGWRITING AND COMPOSING

            Song Sharks

            Contests

            How Songwriters Get Songs Recorded

            Collaboration

            Resources

            Can a Songwriter Succeed Outside the Major Music Markets?

            Composing

            Music Arrangers

            Terms to Know

            For Class Discussion            

   

13        CAREERS IN MUSIC TEACHING

            Teaching Individual and Group Lessons

            Teaching in the School System

            College Teaching

            Instructional Books, Videos, and Clinics           

            Terms to Know    

            For Class Discussion  

             

14        RECORDING CAREERS

            Audio Engineering

            Learning Audio Engineering

            Operating a Studio

            Engineering as a Career

            Session Musicians

            Record Production

            Breaking In

            What Producers Do

            Production Styles

            Hip-Hop Producers

            A&R (Artist and Repertoire)

            Producer Compensation

            Gender and Race Discrimination

            Producer Managers

            Singing a Record Deal with a Producer

            Terms to Know

            For Class Discussion           

    

15        CONCERT PROMOTION

            The Concert Promotion Business

            The Role of the Promoter

            Promoting Non-Traditional Concerts

            Terms to Know

            For Class Discussion               

 

16        MUSIC MERCHANDISING

            Record Stores

            Home Computers and the Growth of Digital Media

            The Music Products Industry

            Musical Instrument Retail Stores

            Exporting Musical Products

            Trade Shows

            Terms to Know

            For Class Discussion     

          

17        INDIVIDUAL ENTREPRENEURSHIP

            Randall Williams: Musician/Explorer

            Mary Kadderly: Vocalist, Jazz Singer, and Actress

            Noah Peterson: Jazz with an Open Mind

            Tom May: Singer-Songwriter

            Artie Traum: Versatile Musician

            Mark Hanson: Teacher/Author

            Michael Kearsey: Multi-talented Bass Player

            Chris Daniels: Band Leader, Producer, College Professor

            Mary Flower: Teacher/Performer

            Otis Taylor: Bluesman

            Misty River: The Power of Four

            Conclusion

            Terms to Know

            For Class Discussion       

        

18       THE FUTURE

            Brave New World

            Other Career Opportunities

            Grants

            Putting a Career Together

            Terms to Know

            For Class Discussion   

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Understanding the Music Business., CourseSmart eTextbook
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$33.99 | ISBN-13: 978-0-205-79977-0