For courses in Document Design, Information Design, Visual Communication, Visual Rhetoric, or Desktop Publishing.
Moving beyond a how-to book, Visual Composing explores the best practices in document design and why these practices work. Chapters consider the five criteria that contribute to effective visual composing (clarity, unity, usability, tone and aesthetics) and how these elements balance to form visually attractive and usable documents. Numerous examples illustrate relevant principles and exercises allow students to both evaluate and design documents. Covering both print and digital media, it presents the research behind best practices and gives students a more sophisticated understanding of why certain design principles are recommended.
Table of Contents
1. Modifying Typography for Functional Purposes
2. Modifying Typography to Create a Persona
3. Establishing Visual Hierarchies
4. Using Space to Enhance the Readability of Test
5. Designing the 8.5 X 11 Page
6. Varying the Size and Shape of the Page
7. Using Tables to Display Information
8. Displaying Information in Graphs and Charts
9. Selecting Integrating Photography
10. Editing Photography
11. Using Color
12. Creating Presentation Materials
13. Designing for the Web
14. Print Objects
Index of Names and Terms
Purchase Info ?
With CourseSmart eTextbooks and eResources, you save up to 60% off the price of new print textbooks, and can switch between studying online or offline to suit your needs.
Once you have purchased your eTextbooks and added them to your CourseSmart bookshelf, you can access them anytime, anywhere.
$44.99 | ISBN-13: 978-0-13-512007-1