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Visual Composing: Document Design for Print and Digital Media, CourseSmart eTextbook

By Kathryn Riley, Jo Mackiewicz

Published by Longman

Published Date: Jun 4, 2010

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Description

For courses in Document Design, Information Design, Visual Communication, Visual Rhetoric, or Desktop Publishing.

 

Moving beyond a how-to book, Visual Composing explores the best practices in document design and why these practices work. Chapters consider the five criteria that contribute to effective visual composing (clarity, unity, usability, tone and aesthetics) and how these elements balance to form visually attractive and usable documents. Numerous examples illustrate relevant principles and exercises allow students to both evaluate and design documents. Covering both print and digital media, it presents the research behind best practices and gives students a more sophisticated understanding of why certain design principles are recommended.

Table of Contents

Introduction

1.      Modifying Typography for Functional Purposes

2.      Modifying Typography to Create a Persona

3.      Establishing Visual Hierarchies

4.      Using Space to Enhance the Readability of Test

5.      Designing the 8.5 X 11 Page

6.      Varying the Size and Shape of the Page

7.      Using Tables to Display Information

8.      Displaying Information in Graphs and Charts

9.      Selecting Integrating Photography

10.  Editing Photography

11.  Using Color

12.  Creating Presentation Materials

13.  Designing for the Web

14.  Print Objects

References

Index of Names and Terms

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Visual Composing: Document Design for Print and Digital Media, CourseSmart eTextbook
Format: Safari Book

$47.99 | ISBN-13: 978-0-13-512007-1