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YouTube for Business: Online Video Marketing for Any Business, 2nd Edition

By Michael Miller

Published by Que

Published Date: Jan 20, 2011

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Description

This is the Safari online edition of the printed book.

Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features

  • Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
  • Includes 4 new chapters that cover the newly added business-related features on You Tube.
  • In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com

Table of Contents

I. Marketing Your Business Online with YouTube


1. How YouTube Can Help You Market Your Business
2. Developing Your YouTube Marketing Strategy
3. Creating Informative Videos

4. Creating Educational Videos

5. Creating Entertaining Videos

6. Incorporating YouTube Videos in Your Overall Web Marketing Mix


II. Producing Your YouTube Videos


7. Understanding Audio/Video Technology
8. Shooting Webcam Videos
9. Shooting Semi-Pro Videos
10.Shooting Professional Videos 
11. Editing and Enhancing Your Videos

12. Tips for Producing More Effective YouTube Videos


III. Managing Your YouTube Videos


13. Uploading Your Videos to YouTube
14. Annotating and Linking Your Videos

15. Managing Comments
16. Establishing Your YouTube Channel
17. Leveraging the YouTube Community
18. Incorporating YouTube Videos on Your Own Website


V. Promotion and Monetization


19. Tracking Performance
20. Marketing Your YouTube Videos
21. Optimizing Your Videos for Search
22. Advertising Your YouTube Videos

23. Using Call-to-Action Overlays on Your Videos
24. Generating Revenues from Your YouTube Videos

25. Using YouTube for B2B Marketing 

Purchase Info

ISBN-10: 0-13-268181-1

ISBN-13: 978-0-13-268181-0

Format: Safari PTG

This publication is not currently for sale.