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Principles of Marketing, 19th edition
Published by Pearson (July 20, 2023) © 2024
- Philip Kotler Northwestern University
- Gary Armstrong University of North Carolina
- Sridhar Balasubramanian University of North Carolina Chapel Hill
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Principles of Marketing
Published 2023
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ISBN-13: 9780137864898
Principles of Marketing
Published 2023
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ISBN-13: 9780138210779
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