Principles of Marketing, 19th edition

Published by Pearson (July 20, 2023) © 2024

  • Philip Kotler Northwestern University
  • Gary Armstrong University of North Carolina
  • Sridhar Balasubramanian University of North Carolina Chapel Hill

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ISBN-13: 9780137991839
Principles of Marketing
Published 2023

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ISBN-13: 9780137864898
Principles of Marketing
Published 2023

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