Powerful Best Practices for Employee Retention, Alignment, and Engagement
17 Rules for Developing and Keeping Devoted Employees
- How to foster commitment, respect, trust, honesty, fun—and, above all, performance
- New case studies from retail, healthcare, high-tech, low-tech, and beyond
- By David Russo, one of the world’s leading experts in workforce optimization
This book is about developing outstanding employees and getting them to stay. It’s about building a workforce that’s truly engaged, committed, aligned with strategy, and capable of incredible performance. Simply put, it’s about optimizing the #1 factor associated with outsmarting, outhustling, and outexecuting your competition: your people.
You’ll learn exactly what great companies do differently when it comes to managing their people. And you’ll learn how to apply those lessons in virtually every aspect of your organization: from resourcing and compensation to leadership development, culture, and beyond.
Want people who care, engage, work hard, support your strategies, and deliver results? Start right here.
Why people choose to work for you, and why they stay
It’s not about money—not even now
Don’t just demand alignment: nurture it
Create powerful opportunities for employees to link with vision, values, and mission
Applaud effort, but reward contribution
Recognize the crucial difference between behavior and outcomes
Table of Contents
Rule #1: Understand Why Employees Come and Why They Stay 9
Rule #2: Play “Win-Win” with Your Employees (and Allow Them to Be All They Can Be for Self and Company) 21
Rule #3: Cultivate Leadership, Not Management, and Know the Difference! 33
Rule #4: Provide Ample and Appropriate Resources 41
Rule #5: Demand Contribution; Be Worthy of Receiving It 49
Rule #6: Applaud Effort; Reward Contribution 61
Rule #7: Cheerlead; The “Magic” of M&Ms 71
Rule #8: Build a Workplace on a Foundation of Respect 81
Rule #9: Cultivate the Risk-Trust Dynamic 91
Rule #10: Make Room for Fun in the Workplace (Nurture Lightheartedness/Levity) 101
Rule #11: Create Opportunities for Employee “Alignment” with Vision, Values, and Mission 109
Rule #12: Understand Human Capital 119
Rule #13: Treat Employees as “Volunteers” 129
Rule #14: Know Your Culture 139
Rule #15: Understand the Nature of Change and Prepare Your Employees to Embrace It 153
Rule #16: Cultivate Organizational Ethics; Demand and Reward Ethical Behavior 165
Rule #17: The Last and Overarching Rule: Tell the Truth! (and a Few Action Items to Grow On) 177
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