Brand Management, Brand Strategy

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Everything 2.0: Redesign Your Business Through Foresight and Brand Innovation, DVD

By Alexander Manu

ISBN-10: 0-321-61846-7 | ISBN-13: 978-0-321-61846-7 | ©2009 New Riders

Price: $49.99

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Truth About Creating Brands People Love, The

By Brian D. Till, Donna D. Heckler

ISBN-10: 0-13-712816-9 | ISBN-13: 978-0-13-712816-7 | ©2009 FT Press

Price: $22.99

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Open Brand: When Push Comes to Pull in a Web-Made World, The

By Kelly Mooney, Nita Rollins

ISBN-10: 0-321-54423-4 | ISBN-13: 978-0-321-54423-0 | ©2008 New Riders

Price: $29.99

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Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences (Paperback)

By Steve Diller, Nathan Shedroff, Darrel Rhea

ISBN-10: 0-321-55234-2 | ISBN-13: 978-0-321-55234-1 | ©2006 New Riders

Price: $29.99

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Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3rd Edition

By Marian Burk Wood

ISBN-10: 0-13-513628-8 | ISBN-13: 978-0-13-513628-7 | ©2008 Prentice Hall

Price: $82.20

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Self-Destructive Habits of Good Companies, The: ...And How to Break Them (paperback)

By Jagdish N. Sheth

ISBN-10: 0-13-611741-4 | ISBN-13: 978-0-13-611741-4 | ©2007 Pearson Prentice Hall

Price: $29.99

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ZAG: The #1 Strategy of High-Performance Brands

By Marty Neumeier

ISBN-10: 0-321-42677-0 | ISBN-13: 978-0-321-42677-2 | ©2007 New Riders

Price: $24.95

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Brand Gap, The: Revised Edition, 2nd Edition

By Marty Neumeier

ISBN-10: 0-321-34810-9 | ISBN-13: 978-0-321-34810-4 | ©2006 New Riders

Price: $29.99