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Introduction to Pricing

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Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value

By Reed K. Holden

ISBN-10: 0-13-306476-X | ISBN-13: 978-0-13-306476-6 | ©2012 FT Press

Price: $29.99

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Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

By Jagmohan Raju, Z. John Zhang

ISBN-10: 0-13-149418-X | ISBN-13: 978-0-13-149418-3 | ©2010 Pearson Prentice Hall

Price: $39.99

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Strategy and Tactics of Pricing, The, 5th Edition

By Thomas Nagle, John Hogan, Joseph Zale

ISBN-10: 0-13-610681-1 | ISBN-13: 978-0-13-610681-4 | ©2011 Prentice Hall

Price: $104.80

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