New Product Management

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Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy

By Kevin A. Wilhelm

ISBN-10: 0-13-344550-X | ISBN-13: 978-0-13-344550-3 | ©2013 FT Press

Price: $34.99

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Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, 2nd Edition

By Jonathan Cagan, Craig M. Vogel

ISBN-10: 0-13-301142-9 | ISBN-13: 978-0-13-301142-5 | ©2013 FT Press

Price: $39.99

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Strategic Brand Management, 4th Edition

By Kevin Lane Keller

ISBN-10: 0-13-266425-9 | ISBN-13: 978-0-13-266425-7 | ©2013 Prentice Hall

Price: $227.80

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Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices

By Eric G. Olson

ISBN-10: 0-13-701017-6 | ISBN-13: 978-0-13-701017-2 | ©2010 Pearson Prentice Hall

Price: $39.99

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From Concept to Consumer: How to Turn Ideas Into Money

By Phil Baker

ISBN-10: 0-13-713747-8 | ISBN-13: 978-0-13-713747-3 | ©2009 FT Press

Price: $24.99

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Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers

By Clyde M. Creveling, Lynne Hambleton, Burke McCarthy

ISBN-10: 0-13-199008-X | ISBN-13: 978-0-13-199008-1 | ©2006 Prentice Hall

Price: $39.99

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Inventor's Guide to Trademarks and Patents, The

By Craig Fellenstein, Jaclyn Vassallo, Rachel Ralston

ISBN-10: 0-13-186912-4 | ISBN-13: 978-0-13-186912-7 | ©2005 Prentice Hall

Price: $49.99

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Inventor's Guide to Trademarks and Patents, The

By Craig Fellenstein, Jaclyn Vassallo, Rachel Ralston

ISBN-10: 0-13-259756-X | ISBN-13: 978-0-13-259756-2 | ©2005 Prentice Hall

Price: $49.99

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Creating Breakthrough Products: Innovation from Product Planning to Program Approval (paperback)

By Craig M. Vogel, Jonathan Cagan

ISBN-10: 0-13-261862-1 | ISBN-13: 978-0-13-261862-5 | ©2002 FT Press

Price: $34.99

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Design and Marketing Of New Products, 2nd Edition

By Glen L. Urban, John R. Hauser

ISBN-10: 0-13-201567-6 | ISBN-13: 978-0-13-201567-7 | ©1993 Prentice Hall

Price: $227.80