Marketing: Public Relations Management Textbooks

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Social Media and Public Relations: Eight New Practices for the PR Professional

By Deirdre K. Breakenridge

ISBN-10: 0-13-298321-4 | ISBN-13: 978-0-13-298321-1 | ©2012 Pearson FT Press

Price: $26.99

Guide to Media Relations (Guide to Business Communication Series)

By Irv Schenkler, Tony Herrling

ISBN-10: 0-13-140567-5 | ISBN-13: 978-0-13-140567-7 | ©2004 Prentice Hall

Price: $37.60

New PR Toolkit, The: Strategies for Successful Media Relations

By Deirdre K. Breakenridge, Thomas J. DeLoughry

ISBN-10: 0-13-009025-5 | ISBN-13: 978-0-13-009025-6 | ©2003 FT Press

Price: $34.95