Description
International Business: An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific region. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.
Table of Contents
About the Authors
Preface
Acknowledgements
SECTION 1: THE INTERNATIONAL BUSINESS ENVIRONMENT
Chapter 1 International Business
Chapter 2 The International Business Environment
Chapter 3 The Political Environment
Chapter 4 The Cultural Environment
SECTION 2: MANAGING INTERNATIONAL GROWTH
Chapter 5 International Expansion
Chapter 6 Entry Mode Choice
Chapter 7 Strategic Alliances and Joint Ventures
Chapter 8 International Acquisitions
Chapter 9 Multinational Enterprise
Chapter 10 Business Groups
SECTION 3: MULTINATIONAL MANAGEMENT
Chapter 11 Managing a Multinational Enterprise
Chapter 12 Managing a Foreign Subsidiary
Chapter 13 Multinational Manager
Chapter 14 Ethical and Social Responsibility in Multinational Management
SECTION 4: CASES
Case 1 Ruth’s Chris: The High Stakes of International Expansion
Case 2 Vincor and the New World of Wine
Case 3 A Few Tips About Corruption in the U.S.
Case 4 Majestica Hotel in Shanghai
Case 5 Pacific Link iMedia: Becoming a Full Service Interactive Agency
Case 6 Eli Lilly in India: Rethinking the Joint Venture Strategy
Case 7 Giant Inc.: Formation of the A-Team
Case 8 Reinventing the San Miguel Corporation
Case 9 Tata Motors’ Acquisition of Daewoo Commercial Vehicle Company
Case 10 ING Insurance, Asia-Pacific
Case 11 Rodamas Group: Designing Strategies for Changing Realities in Emerging Economies
Case 12 Taming the Dragon: Cummins in China
Case 13 Dabur India Ltd.: Globalization
Case 14 Ethics of Offshoring: Novo Nordisk and Clinical Trials in Emerging Economies
Case 15 Mattel and the Toy Recalls (A)
Purchase Info
ISBN-10: 0-13-340997-X
ISBN-13: 978-0-13-340997-0
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