Microeconomics: Principles, Applications, and Tools, 9th Edition

For courses in the Principles of Economics.

 

Introduces Readers to the Basic Concepts of Economics with Timely, Engaging Stories and Applications

Readers hoping to gain a better understanding of the world around them, often leave with their questions unanswered. Microeconomics: Principles, Applications, and Tools isbuilt upon the author’s philosophy of using the basic concepts of economics to explain a wide variety of timely, engaging, real-world economic applications.

 

The Ninth Edition incorporates updated figures and data, while also emphasizing current topics of interest–including the severe economic downturn of recent years and the latest developments in economic thinking. It also includes newly refined Learning Objectives that introduce the concepts explored in each chapter, along with new applications and chapter-opening stories related to the most up-to-date developments in microeconomics.

 

Also Available with MyEconLab^®

This title is available with MyEconLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.  

NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content. If you would like to purchase both the physical text and MyEconLab search for:

 

0134424034 / 9780134424033 Microeconomics: Principles, Applications, and Tools Plus MyEconLab with Pearson eText (1-semester access) -- Access Card Package

 

Package consists of:

• 0134061632 / 9780134061634 MyEconLab with Pearson eText -- Standalone Access Card -- for Microeconomics: Principles, Applications and Tools

• 013407887X / 9780134078878 Microeconomics: Principles, Applications, and Tools

 

Part 1: Introduction and Key Principles

1. Introduction: What Is Economics?

2. The Key Principles of Economics

3. Exchange and Markets

4. Demand, Supply, and Market Equilibrium

 

Part 2: A Closer Look at Demand and Supply

5. Elasticity: A Measure of Responsiveness

6. Market Efficiency and Government Intervention

7. Consumer Choice: Utility Theory and Insights from Neuroscience

 

Part 3: Market Structures and Pricing

8. Production Technology and Cost

9. Perfect Competition

10. Monopoly and Price Discrimination

11. Market Entry and Monopolistic Competition

12. Oligopoly and Strategic Behavior

13. Controlling Market Power: Antitrust and Regulation

 

Part 4: Externalities and Information

14. Imperfect Information: Adverse Selection and Moral Hazard

15. Public Goods and Public Choice

16. External Costs and Environmental Policy

 

Part 5: The Labor Market and Income Distribution

17. The Labor Market and the Distribution of Income

 

Part 6: The International Economy

18. International Trade and Public Policy